Adventures in Wonderland (AiW) previously operated on Volusion, an off-the-shelf ecommerce platform. Admins spent countless hours configuring tour details for big sale dates, and even more time managing inventory and incoming orders. AiW approached Philosophie to create an easier, less time-intensive process for their admins.
Tori, the Admin. 22/Female, wants to work in the music industry, fluent in English and Spanish, hates computers.
Tori's Pain Points:
Co-location and face-to-face interaction is the best way to accomplish ambitious goals. When we weren't able to meet in person, screen-share was essential. I would have admins or accountants walk me through their current process and explain why they needed certain information.
Once we understood what the needs were, we were able to adapt the product to their workflow. Now admins can set up a tour and report monthly finances in 2-3 hours instead of 3-4 days.