I believe the best products are simple, elegant, and human.

I work in the intersection between Product Strategy and UX Design.

A typical project cycle consists of working with leadership to identify a problem, opportunity, or unmet need in the market. Collaboratively working with a balanced, autonomous team towards solving and achieving the set-forth initiative. As a team we build light-weight prototypes to test our ideas with real users on a weekly basis. These prototypes range from paper prototypes to clickable prototypes that I am personally contributing to in HTML, CSS, and JavaScript.

As our ideas become increasingly defined, we work on implementing them into production with a separate delivery team. Once live, we see our ideas through until we reach our goal. We continue to monitor our progress on a weekly basis with detailed analytics and conversion funnel tracking. We iterate accordingly until we achieve the desired objective and key results.

Concepts that resonate strongly with me:

  • Human-centered design
  • Design thinking
  • Dual-track agile
  • Lean methodologies and experiment planning

The process described above is what I’ve been setting out to do on every project I lead at Philosophie. I believe that building learning into your practice is one of the best ways for companies to stay at the cutting edge of their market.

Cups of coffee


Vision & Strategy
Teams need a vision to rally behind. It's my job as a Product Strategist to ensure the problem and objective are clearly defined for the team to execute against. And continuously identify opportunities that add value to the company.
User Research
Everyone has an idea. Most ideas are based on assumptions that need to be validated. I specialize in understanding the users behavior, desire, and pain points and validating our ideas actually solve these problems.
Clickable Prototypes
In my experience, I've found the best way to test ideas for new features is with a working prototype. As a Front-End Engineer, I love hacking together quick prototypes to test ideas with our users.
Data is the single best source for identifying opportunities to improve your product. The sprints I run are tailored around improving a key metric or core action for the product. I've found this to be the best way to inspire engineers and designers to create the most innovative solutions.
Confidence and decisiveness go a long way. I've always been able to take inititive and maintain laser-like focus on any goal. But inspiring a team is much bigger than being a self-starter. I've found the best way to inspire a team is to identify a big, juicy problem. Paint this problem in a narrative, that is so well crafted, the team can't wait to sink their teeth into it.
I value honesty, trust, and accontabliity above everything. Even something as small as being a few minutes late to a meeting or missing a deadline. These things happen whether we want them to or not. The important thing is, communicating about it ahaead of time, and re-committing to a new deadline in it's absense.